INBA Podcast: Cisco Cotto, WBBM Newsradio
Cisco Cotto is an INBA member who is a morning anchor at WBBM Newsradio and former host of the Noon Business Hour. His entire career has been in Illinois. While at Western Illinois University he started at Tri States Public Radio in Macomb, at WIUM and WIUW. After he worked at WBYS in Canton, he joined WMAQ in Chicago as a reporter. He talks about working in a small vs. large market, making mistakes, broadcasting challenges, why he likes doing mornings, why he loves radio, his modeling career, reporting and anchoring vs. talk radio, and more.